They are the talk of the town now! You wouldn’t miss their mark of presence anywhere in Kerala. With amazing posters and visuals, this group of youngsters have been creating waves here. ‘Papaya Media’ is the star! Web developments and advertising has always been their priority, but with their film projects ‘Chaappa Kurish’ and ‘Salt n’ Pepper’, Papaya Media has ensured their significant space in the creative world. Started by a group of youngsters Rohith Anand, Renjith Thomas, Saiju Sreedharan, Harshad Ali, Abhilash Kumar and Ajay Menon, the endeavour is nearly five years old now. This team of youngsters prefers keeping it simple and easy, hence you wouldn’t be acquainted with their presence in media or public forums much.

“We were a group of jobless people who had learnt web designing. Wanted to do something worthwhile, and hence this whole ‘Papaya Media’ came into being”, says Abhilash, co-founder of ‘Papaya Media’. Designing posters for ‘Big B’ was their big leap, recollects Abhilash. “Big B helped us know more about working with film crew. We did ‘Ore Kadal’ after that. Honestly, we do not prefer working for films due to multitude reasons. It eats up a lot of your time, and the returns ain’t that great. Designing web and ads gives us more contentment. Aashiq Abu and Sameer Thahir are good friends. So we worked for their movies”, adds Saiju Sreedharan, a co-founder of Papaya Media.

The team recalls that too much of perfection in their works has ended up in disappointment. “Distributors complained that the posters are too classy, and wouldn’t reach the common man. These are just some of the hitches we face while designing for movies”, says Abhilash with a chuckle.

Papaya Media has more big projects in their kitty now. From ‘Celebrate Keralam’, ‘Avial’ and more, the list seems to be getting better. Working with bands like ‘Avial’ and being closely related to them has given immense scope to grow as an organization for these young men. Their next big endeavour ‘Malfunction’ has much in store for music-lovers. “We aim at providing a platform for youngsters to showcase their talents in music. Regional bands and artists across India will be encouraged through this. This is a group effort of Papaya and Avial”, says Ajay Menon, photographer and Managing Partner of Papaya Media. “The next pioneer highlight of Malfunction is to launch Avial’s second album”, adds Ajay.  The team is passionately working towards ‘Celebrate Keralam’ organized by ‘Esperanto Media’ (run by Rajasekhar. V. Das). With Ajay Menon’s photos adding more style to the project, the team has already put in their hearts and souls for this mission.

So why the name Papaya? “Our friend Bineesh Kuruvilla suggested the name Papaya. It was interesting”, says Abhilash. Well, with a super-stylish tagline ‘fruit for thought’ to make it look prettier, ‘Papaya’ team has come a long way from just graphic designers. With an outpour of creativity at its best, and ideas amazingly unique, let’s hope ‘Papaya Media’ brings out more ingenuity and skill in their works. GOOD LUCK!